Be The Leading Hard Surface Flooring Specialty Retailer.

As a category killer, we will offer a dominant in-stock, locally assorted selection of high quality hard surface flooring & related accessories, all at the lowest prices in the markets we serve. We will serve our associates & customers by executing the "P's" of Retail at the very highest level. We will serve our customers with excellent service, a safe shopping environment, inspirational displays & a compelling shopping experience. We will serve our shareholders by continually driving increased value by leading the industry.

Entrepreneurial Spirit.

Our associates are empowered to put the customer first, be the voice of change, & ensure we are serving our local markets in the best way possible.


Our actions & words define who we are. We conduct business with honesty, integrity, & in compliance with the law everywhere we operate.


We value and honor our most important P – People. We are committed to making our company an inclusive community in which our differences are celebrated and embraced. 


We all have one common goal: do our part in helping the Company succeed. We will work together in a respectful, collaborative, fun environment where every voice counts.


Every associate is part of our success. We constantly strive for excellence in all we do & own our respective responsibilities to deliver at the highest level.


We protect our customers & each other from injury with a safe, secure workplace & shopping environment.