The Social Media Manager is responsible for managing the Floor & Decor social media campaigns, including strategic planning, organic and paid campaign execution and optimization, creative and content production, managing relationships with influencers on blogs and social media accounts, growing fan/follower base, and end-to-end management of the user-generated content campaign, all in support of ambitious growth objectives. Lead an integrated approach to create dynamic campaigns across all social media customer touch points. Drive thestrategic development of social media programs to yield significantly higher brand awareness, customer engagement, and in-store and
online traffic and sales.
Minimum Eligibility Requirements
Bachelor’s degree in Marketing, Communications, Business or related field
Three to five years of progressive, relevant work experience in social media marketing or an equivalent combination of education and experience to perform the essential functions of the job
Excellent leadership, project management, problem-solving, collaboration, and team building skills
Demonstrated ability to exceed goals and drive progressive business results via social media marketing programs
Ability to proactively manage multiple projects and adaptable to changes in a fast-paced work environment
Strong knowledge of social media landscape, including latest trends and best practices in management and measurement
Excellent consulting, writing, and editing (photo/video/text) skills
Strong data-driven decision-making skills, analytics skills, and experience with A/B and multivariate testing strategy and
Proven success in managing large budgets upwards to drive on-budget, on-goal results
Proven success in managing influencer and user-generated content campaigns
Strong copywriting skills and excellent verbal, written, and interpersonal skills.
Demonstrable social networking experience and social analytics tools knowledge
Must be detail-oriented, organized, and a multi-tasker, handling frequent priority shifts and managing multiple projects in a fastpaced
Strong computer skills in Microsoft Office (Excel, Word, Outlook and PowerPoint).
Excellent customer service skills and ability to thrive under pressure
Comfortable preparing and presenting executive-ready deliverables and PowerPoint presentations to leaders and executives
Willingness to work as part of a team and contribute to the success of the group.
Lead cross-functional teams at agencies and internally via clear direction ranging from strategy to execution. Collaborate with agencies and internal stakeholders to plan, develop assets, execute, and optimize campaigns for social media (paid and organic), influencers, and user-generated content
Innovate existing social strategies to ensure a best-in-class social experience. Evaluate emerging social media platforms, organic post and ad formats, and technological solutions. Provide thought leadership, secure alpha/beta access, andperspective for adoption as appropriate
Manage large budget across all social media initiatives, including budget planning and purchase order and invoice management
Independently create, schedule, and publish content across social channels, ensuring our brand remains top-of-mind for prospective and existing customers. Content must be inspiring, informational, and engaging, with versions for all key customer segments
Create and manage social media editorial calendar for organic pins/posts and paid advertising
Manage influencer program end-to-end. Secure influencer and engagement opportunities across social platforms and blogs, process inbound requests, send outbound requests, vet influencers, create contracts with legal department, correspond with and manage influencers, ensure output is on brand, and deliver expected reach and results
Manage user-generated content (UGC) program end-to-end. Secure user-generated content across social media and blogs,
promote the program across in-store and digital touchpoints, process inbound requests, send outbound requests, vet submissions, secure image rights with legal department, ensure output is on brand and deliver expected results.
Measure and report performance of all social media, influencer, and UGC marketing and assess against goals (ROI and KPIs both online and in stores). Identify performance and market trends/insights and optimize based on findings. Manage social media reporting tools
Collaborate closely with online social reputation and customer care teams to manage interactions across all platforms. Includes providing appropriate messaging to use with customers on social media
Partner with content teams internally and at agencies to contribute to brand editorial calendar, turn new/existing content assets into social media content, and produce copy for all organic posts/pins and paid social ads
Partner with creative teams internally and at agencies to produce creative assets needed for social media campaigns
Partner with digital marketing team, internal stakeholders, and agency council on integrated media and campaign planning, execution, and reporting
Partner with Ecommerce and IT departments, including merchandising, development, and analytics teams to execute campaigns and drive business results. Includes technical feed development and data transfers in partnership with IT and CRM
Partner with key internal stakeholders, including Recruiting, Regional Marketing, CRM to execute targeted campaigns to reach key customers/prospects with specific messages customized to be effective on social media platforms
Floor & Decor is an equal opportunity employer and is committed to equal opportunity for all associates and applicants. F&D recruits, hires, trains, promotes, compensates and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information or any other status protected by applicable law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.
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