Floor & Decor is seeking a Email & Mobile Marketing Manager to lead strategy and innovation to drive strong business results via Floor & Decor digital communication programs including email, text/SMS and app push messaging. They will be responsible for overall strategy of the one to one messaging program, including both marketing and transactional elements.
Responsibilities include 1-to-1 (email, text/SMS, push) strategy, segmentation & personalization, testing and optimization. The ideal candidate will come from a retail background with extensive email program management experience and a passion for digital marketing through email and content. The Email & Mobile Marketing Manager is responsible for building short- and long- term revenue via Salesforce Marketing Cloud (SFMC) as well as improving customer experience, in partnership with the Email Marketing Specialist. They will manage the relationship with our 1-to-1 (email, text/SMS, push) marketing agency to ensure they are delivering on goals and bringing our program to next level. This position will align closely with the CRM, creative, and content teams to bring relevant messaging to customers throughout their shopping journey at scale.
Minimum Eligibility Requirements:
5+ years of digital marketing experience in retail with a proven track record in driving customer acquisition and revenue growth
Experience in developing strategies for segmentation, automation and loyalty communication and executing at the tactical level
Experience in managing customer communications and transactional messaging, including order communications, etc.
Able to work independently with a passion for creative problem solving and extracting insights from data to drive performance
Strong understanding of up-to-date marketing and email, text/SMS, and push communication strategies and best practices around permission-based marketing, deliverability, personalization, segmentation and SPAM, including CAN-SPAM laws and all regulations including CCPA compliance
Agency background or experience managing an agency preferred
Experience with Salesforce and Salesforce Marketing Cloud strongly preferred
Experience with Tealium preferred
Essential Job Functions:
Lead the strategy & optimization of the email marketing + mobile (text/SMS, push) messaging program to drive revenue growth and channel effectiveness while maintaining a focus on customer experience, compliance and brand health
Utilize CRM and other 1st party customer data to identify opportunities for segmentation, personalization, and journey building within all communications
Captain the development of a comprehensive messaging program inclusive of email, SMS/text, and app notifications for homeowner and pro customers
Create workflows and processes in support of strategies to concisely communicate approach and goals
Utilize best practices, campaign analysis tools, and hypothesis testing to continually improve campaign performance and consistently communicate results and learnings to cross-team stakeholders
Assist in the implementation of dynamic content within email creative to drive personalization at scale, utilizing available tools including a customer data platform (CDP), digital asset management system (DAM), and Salesforce Marketing Cloud
Analyze and report on program performance metrics (including open rates, click-through rates, conversion rates) and program revenue
Collaborate across the organization to develop strategies that serve the business overall as well as key stakeholders including ecommerce, design services and PRO services
Explore opportunities to better support and empower the field as part of a store-focused organization
Partner with email agency to maximize benefit from existing tech stack and capabilities within Salesforce Marketing Cloud, and recommend third-party partners or vendors where necessary to expand Floor & Decor’s marketing and CRM strategy
Working Conditions (travel & environment)
Limited travel required including air and car travel.
While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.
Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.
Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.
Floor & Decor is an equal opportunity employer and is committed to equal opportunity for all associates and applicants. F&D recruits, hires, trains, promotes, compensates and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information or any other status protected by applicable law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.
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