Digital Marketing Manager

  • Atlanta, Georgia, 30339

PURPOSE
The Digital Marketing Manager role will be crucial in building Floor & Decor’s brand awareness, expanding its digital footprint and leading strategic digital marketing activities in support of ambitious growth objectives. Drive the strategic development of digital/online marketing programs to drive significantly higher brand awareness and customer engagement.
Lead an integrated approach in creating dynamic marketing programs and campaigns across all digital consumer touch points, including: e-mail, social media, mobile/web experience and more.

MAJOR RESPONSIBILITIES

  • Marketing
  • Plan and execute SEO/PPC, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


MINIMUM ELIGIBILITY REQUIREMENTS

  • Bachelor’s degree in Marketing (relevant experience can be substituted for the required education on the basis of one calendar year of experience for one academic year of education)
  • Two to Five years of relevant experience in digital marketing or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
  • Proven problem-solving and team building skills
  • Strong computer skills including Microsoft Office Suite.
  • Experience managing and leading email, PPC, social media, and/or display advertising campaigns.
  • Working knowledge of SEO techniques and practices.
  • Familiarity with A/B and multivariate testing
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Must be detail oriented and organized
  • Must possess excellent customer service skills and work well under pressure
  • Ability to multi-task, meet deadlines, and work in a fast-paced environment


WORKING CONDITIONS (TRAVEL, HOURS, ENVIRONMENT)

  • Limited travel required including air and car travel
  • While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet.


PHYSICAL/SENSORY REQUIREMENTS
Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.

NOTE: All duties and responsibilities listed are considered to be essential job functions and requirements, and are subject to possible modification to reasonably accommodate individuals with disabilities. Marginal functions of the position (those that are incidental to the performance of fundamental job duties) have not been included. However, the omission of specific statements of duties does not exclude them from the position if the work is similar, related or logical assignment to the position.

This job description does not constitute an employment agreement between the employer and the employee, and is subject to change by the employer as the needs of the business and requirement of the job change.
 

Equal Employment Opportunity:

Floor & Decor is an equal opportunity employer and is committed to equal opportunity for all associates and applicants.  F&D recruits, hires, trains, promotes, compensates and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information or any other status protected by applicable law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment.  This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

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Benefits & Rewards

  • Bonus opportunities at every level
  • Career advancement opportunities
  • Relocation opportunities across the country
  • 401k with discretionary company match
  • Employee Stock Purchase Plan
  • Referral Bonus Program
  • Corporate Discount Programs
  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

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