CRM Administrator

  • Atlanta, Georgia, 30339


This position is responsible for supporting the Marketing department, Store Operations, and individual stores by owning all CRM administration tasks, such as user management, ensuring customer data quality, segmenting campaign members and creating / maintaining campaigns, reports and dashboards in Salesforce Sales and Marketing Cloud. Additionally, this position will work with the CRM Manager to empower various Marketing channels with the necessary data to take actions to grow our business. This position will be responsible for bridging the gap between our CRM computer systems, the users, and the consumers of its data. The CRM Administrator will need to be an organized self-starter, identifying & acting on training needs, consulting with best practices on how to implement new marketing initiatives and communicate opportunities and changes in the system to a wide array of audiences from store associates to the leadership team.  The ideal candidate must have an in-depth understanding not only of the CRM software, but also of sales, marketing, business processes, and how they relate to the CRM software.  The successful candidate is not necessarily a technologist, but a person:

  • with a good understanding how a CRM should and can be utilized across the organization.
  • who is someone who wants to be a go-to person for users. The candidate should be an advocate for the CRM within the organization and help to appropriately expand its use
  • who takes data quality seriously and takes initiative to maintain a clean and unfettered database.
  • has a passion to identify and drive innovative technical solutions

Minimum Eligibility Requirements:

  • Bachelor’s degree
  • Must possess significant experience in Sales and Marketing Cloud, Dataloader and an understanding of CRM
  • Creativity, initiative, excitement about the possibilities of CRM
  • Excellent business analysis and problem-solving skills
  • Quick, analytical thinker
  • Excellent communication skills (verbal and written), including:
  • Ability to effectively communicate complex concepts.
  • Ability to interact and communicate with all levels of the company
  • Ability to work and communicate with people of varying technical skills.
  • Must have knowledge of Sprint/Agile methodologies
  • Self-starter with strong desire to succeed
  • Proven problem-solving and team building skills
  • Must be detail oriented and highly organized
  • Must possess excellent customer service skills
  • Ability to multi-task, meet deadlines, and work in a fast-paced environment
  • Must be results oriented, and demonstrate a sense of urgency with creative/innovative/forward thinking skills
  • Proficient with Microsoft Office Suite
  • Must pass pre-employment background check


  • Certified Administrator
  • Retail background desired but not necessary

Essential Job Functions:

Works with the entire organization as a champion to help CRM grow and evolve through the organization, this includes:

  • End-to-end ownership of Salesforce updates, including meeting with stakeholders and architecting solutions to meet business needs, advocating for changes and Salesforce enhancements within the IT priorities
  • Facilitate UAT sessions and release demos to ensure that stakeholder needs are met
  • Be an integral member of our Salesforce Steering committee to guide the organization toward strong data integrity & an aligned Salesforce enhancement approach.
  • Represent the needs of marketing and store operations, including design services, in large projects and supporting roll-out of any system changes
  • Partner with internal Customers and external agencies to identify, assess, and drive solutions to achieve company and department objectives; partner with marketing team to understand roadmap, timelines and business needs
  • Attends regular meetings with support staff and various team members to review upcoming issues, items, and training. 

Ongoing ownership of the Salesforce CRM and customer data structure, including:

  • Create and manage changes in Salesforce reports, dashboards and list views for all hierarchy levels.
  • Ensure data mapping and quality between Salesforce and custom F&D store systems
  • Perform data cleansing cycles and put monitoring rules in place
  • Investigate root cause for bad customer data and put new / additional validation rules in place
  • Monitor deduping process and adjusting as needed
  • Manage new attributes / fields related to customer data and page layouts

Create and manage marketing campaigns in Salesforce (Sales + Marketing Cloud) including:

  • Define and maintain rules for overall campaign structure
  • Analysis and selection of target groups
  • Extract campaign members and add to campaign (all channels)
  • Track and monitor campaign progression and success / troubleshooting if needed
  • Provide reporting as needed
  • Manage user permissions manually and by designing & championing systemic solutions that will scale

Be the go-to expert for all Salesforce training to empower all levels with functional knowledge of our CRM system including:

  • Identify training needs
  • Develop training material independently and with our Learning team
  • Alerting affected teams about all changes and enhancements in Salesforce
  • Facilitate training session when needed

Working Conditions (travel & environment)

  • Limited travel required including air and car travel.
  • While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Note:  Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law.  Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.

Equal Employment Opportunity:

Floor & Decor is an equal opportunity employer and is committed to equal opportunity for all associates and applicants.  F&D recruits, hires, trains, promotes, compensates and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information or any other status protected by applicable law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment.  This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

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Benefits & Rewards

  • Bonus opportunities at every level
  • Career advancement opportunities
  • Relocation opportunities across the country
  • 401k with discretionary company match
  • Employee Stock Purchase Plan
  • Referral Bonus Program
  • Corporate Discount Programs
  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

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