Marketing Technology Specialist

  • Atlanta, Georgia, 30339

Purpose:

The Marketing Technology Specialist is responsible for technology enablement of marketing initiatives to drive business growth, including bringing our connected customer vision to light. As a critical link between marketing and technology, you will power our channels with customer data to deliver audience targeting and segmentation at scale. You will own and leverage technology solutions to enable marketing operations to become more efficient and scale as the business grows including streamlining our internal operations through the implementation of digital platforms and solutions. You will configure and coordinate successful end-to-end testing for omnichannel programs leveraging various MarTech tools such as Tealium, Salesforce, Marketing Cloud and more.

Minimum Eligibility Requirements:

  • Bachelor’s Degree in Computer Science, Management Information Systems (MIS), or Marketing, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company 
  • 1+ years’ experience using marketing technology at enterprise scale to achieve business outcomes and/or managing data and technology used in real-time segmentation, personalization and optimization
  • Experience with marketing such as advertising, audience management, acquisition, retention, dynamic ad serving/creative, personalization/segmentation at scale, optimization, data flows
  • Business acumen, an understanding of cross-platform process solutions, customer centric marketing and digital marketing
  • Experience building customer journeys and leveraging audiences, events and attributes to create omnichannel customer experiences
  • Experience specific to Tealium and familiarity with user journeys, channels, vendors, badges, integrations activations and audience stream application set up
  • Demonstrated ability to work in a fast-paced environment with shifting priorities, limited resources and tight deadlines; excellent organizational skills to plan, prioritize, and handle multiple projects simultaneously
  • Demonstrated understanding over the current and emerging marketing technology landscape and experience formulating solutions with a customer-focused attitude to meet business needs and drive growth
  • Strong attention to detail including configuring marketing technology to enable marketing campaigns
  • Strong problem solver with ability to find solutions and independently act
  • Strong analytical capabilities: experience making decisions using data to drive business outcome
  • Strong communication skills with ability to translate between technical and non-technical speak
  • Strong computer skills including Microsoft Office Suite
  • Prefer experience with Scrum and working with teams in an agile IT environment
  • Experience with Salesforce CRM, Google Ads, Pinterest Ads, Facebook Ads, Salesforce Marketing Cloud, Twilio, Tealium CDP, Salesforce Commerce Cloud, Amplience, Certona, and Digital Asset Management platforms is a plus
  • Fast-paced, high-growth retail experience is a plus

Essential Job Functions:

  • Formulate approaches and implement technology solutions to make our marketing team more efficient
  • Document data flows, technical stack integrations and systems/processes to better understand the technology needs of the department and how these fit into the broader marketing technology ecosystem; identify and implement improvements reach goals, increase effectiveness, streamline process and drive business impact.
  • Develop and maintain a clear understanding of Floor & Decor’s goals, marketing needs, measurement goals, development capabilities and apply technology toward those goals in a way everyone can understand.
  • Partner with marketing and CRM stakeholders to translate marketing needs into specific technology solutions you implement within our platforms.
  • Foster inclusive partnerships with key stakeholders outside the department including IT, Ecommerce and Analytics. Translate Marketing needs and business objectives into story mapping, requirements, direct improvements, and user stories with defined IT/system dependencies; conduct UAT (user acceptance testing) for areas for which you are responsible.
  • Hands-on-keyboard configuring of customer data and audiences, including creation, maintenance and measurement of audiences in a Customer Data Platform (CDP); you will be responsible for configuring platform(s) for end-to-end management of customer data across the tech stack.
  • Understand and import inbound customer data into the Customer Data Platform (CDP); convert that to actionable outbound data flowing in to advertising and email/text/app/web platforms for activation and targeting.
  • Maintain a deep understanding of the Marketing Technology stack, including working with vendors to understand product roadmaps and how they will impact our programs.
  • Foster inclusive partnerships with key stakeholders within the department (including advertising, email/1:1, app, content, creative, brand management and leadership) to understand pain points/objectives/challenges/opportunities; bring simplicity to complex marketing technology so that all can understand; provide innovative solutions to achieve marketing goals through technology.
  • Own feed management, including product feeds and asset feeds, from origin source through our systems ultimately reaching the customer via advertising and marketing channels
  • Oversight and vision to our marketing technology, including advertising, email, text/SMS, app, website, customer data platform (CDP), customer relationship marketing (CRM), digital asset management (DAM), etc.
  • Oversight and strong command over technical aspects of segmentation/personalization, including drafting technical requirements associated with segmentation builds, creating data flows and systems integrations via technology like Salesforce Sales Cloud, Marketing Cloud, Tealium, digital advertising platforms, etc.
  • Monitor reliability and health of the marketing technology platforms and manage delivery capabilities to increase stability, speed, and overall performance
  • Bring forward industry norms and best practices as relevant to business needs and opportunities
  • Maintain compliance with all appropriate Privacy, Information Security, Data Governance protocols and laws

Working Conditions (travel & environment)

  • Occasional travel required including air and car travel.
  • While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.

PHYSICAL/SENSORY    REQUIREMENTS

  • Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects.  Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.

Note:  Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law.  Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.

Benefits & Rewards

  • Bonus opportunities at every level

  • Career advancement opportunities

  • Relocation opportunities across the country

  • 401k with discretionary company match

  • Employee Stock Purchase Plan

  • Referral Bonus Program

  • Corporate Discount Programs

  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

Equal Employment Opportunity

Floor & Decor is an equal opportunity employer and is committed to equal opportunity for all associates and applicants.  F&D recruits, hires, trains, promotes, compensates and administers all personnel actions without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, citizenship status, sexual orientation, genetic information or any other status protected by applicable law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment.  This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

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Benefits & Rewards

  • Bonus opportunities at every level
  • Career advancement opportunities
  • Relocation opportunities across the country
  • 401k with company match
  • Employee Stock Purchase Plan
  • Referral Bonus Program
  • Corporate Discount Programs
  • Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

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